Keyword research is the first and foremost thing that you should do before starting to write any content be it web content or SEO blog. A proper keyword will act like a roadmap or a direction to write any content thereby making it relevant and easily searchable on Google SERP. No doubt searching for keywords is a daunting task, where you need to look for search volume, competition and other aspects but it is a task you should do.
What You Should Ask Yourself Before Doing Keyword Research?
Keyword research is a process of analyzing valuable keywords for writing content. It can be a single word or a combination of several words, which would guide you to write content in a relevant manner. Searching for the best supportive keyword will help you understand your target market and then construct the content to the requirement. However, before you do keyword research, it is important that you ask a few questions to yourself and these are like
- What is your target audience actually searching on Google?
- Words they are using to search their query?
- What is the search volume of the topic that the audience is searching?
- What are the devices used to search the query?
- How you can cater to the requirement of the audience by providing the best content?
7 Steps to follow to do Keyword Research
I think you have understood what keyword research is and what you should look at before conducting keyword research, its time you should learn the steps to do the research. Read to know the steps you should follow
1. Know about your Topic
It is not just using any keyword-analyzing tool, picking any keyword and starting to develop the content or utilize it for content marketing strategy. You should have a deep understanding of the topic, which is the first and foremost thing you should do. As you comprehend your niche, you will be able to have a different angle of ideas to search the keywords. You should also think from the reader’s perspective as what are the terms the reader might be using to search their respective query.
To give you an idea, I would suggest you explore online communities, social media platforms, and even Quora, which will give you a vast idea about what is going on in the minds of readers.
2.Break Main Categories to Different Buckets
To make things easier so that you can search keywords properly, it is important that you divide the main category of your topic into smaller buckets. This will help you think more broadly in terms of searching for keywords.
For example, if your niche is “Food” you can divide it into smaller and subcategories like
- Healthy food to eat every day
- Veggies to keep your heart healthy
- Recipes to prepare healthy food at home
3. Make A Draft of Relevant Topics Matching your Niche
After dividing your main topics into smaller funnels, the next thing you can do is to prepare your draft topics accordingly. Make sure you prepare the topic that relates to our brand. Think what topics your readers might search on Google and then jot it down.
Take for example, if my niche is Digital Marketing and I sub-divide it into SEO, Content Marketing, SMO, PPC etc. Now, if my focus is on Content Marketing, I can easily draft topics like what is content marketing or types of content marketing and many others.
4. Extract the list of Focused Keyword
After you prepare the topics, you can easily extract one focused keyword from each topic. This will, more importantly, serve as the targeted keyword what the readers might be searching. The keyword that you extract from the topic would definitely act as a foundation of all your related keywords.
5. Use a Good Keyword Research Tool
Now, once you have developed a topic and extracted focused keywords, the next thing you can do is to use Keyword research tool to get the wider perspective of the keywords. Using the keyword tool will help you further refine your goal in searching the customer intent keywords. You can use Google Keyword Planner to search the related keywords according to the search volume. There is Ubersuggest as well, which is a free keyword tool, but to look deep after 10 lists of keywords, it will ask to sign in through Gmail account.
Ubersuggest can provide you with keyword ideas along with search volume, CPC, Paid difficulty and SEO difficulty. Not only this, but the keyword tool also provides related searches, questions that people are searching with respect to the focused keywords. So, beginners can use this tool for keyword research.
6. Pick A Mixed of All Search Volume Keywords
As you search for keywords, you will get minimum and maximum search volume keywords, which will start from 0, 100, 1k, 10k to 100k. So, it is suggested that you should pick a combination of all these keywords so that you can rank high on it. Besides, when you look for search volume, make sure also to pick long-tail keywords, which will even make the ranking easier.
7. Select a Combination of High, Medium, and Low Competition Keywords
As you scout through the keyword research tools, you will come across the results including different competition like High, Medium and Low. You can pick a combination of all three competitions so that after proper SEO, you can land of SERP quickly. But, I would suggest you should start with low competition keywords and high search volume keywords and this is a good practice.
The Bottom Line
A keyword is a pillar or you can say a roadmap that will help you bring your presence in the SERP (Search Engine Result Page). This is why keyword research is very important and there are steps to do it, which I have mentioned. Follow every step to ensure that you can pick the right keyword for your brand or the topic that you have chosen.
Apply the steps and let me know if this is fruitful for you. Also, drop your message in the comment section and let me know if I have missed any point.