You may have heard people saying “Content is the King”. Well, yes, content is the ruler who rules the digital marketing world. You can say everyone uses content in every sphere while communicating or expressing anything like the idea, information to someone. Still confused, Ok, let me make it simple for you to understand,
- You talk to your friends, family members or anyone, I say it is content that you utter
- You read the newspaper every day; I say it is the content that you are reading
- You watch movie, soap opera or an advertisement, it is the content on and behind the screen
You are reading this blog, so again it is content. So, what do you say? I guess this is self-explanatory why content is regarded as the King.
Content is everywhere but to make it effective to influence your reader or viewers, you need to understand Content Marketing. Read more
Definition of Content Marketing
If you search online, you will find many explanations of content mkt, but Content Marketing Institute best characterized it.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”
Now, if you read it slowly and cautiously, you will see the depth in this definition. When you say marketing, there should be a strategic approach and the approach should lead to some goal that is driving customers. However, the next question that comes to your mind is how to meet the goal? Well, the definition even has the answer to this question. By effectively creating (writing content) and distributing (using mediums) the content widely to attract the audience to meet the goal.
Why Marketing Tactics Through Content is Important?
Every business dreams to build brand value and create a stronger relationship with your audience. They also want to increase brand credibility and even improve engagement, which is possible if business practice content marketing tactics. If properly followed, it can help in driving traffic to your website and bring in revenue.
5 Types of High Performing Content Marketing Tactics
Today’s one of the most powerful digital marketing strategies is content marketing. Believe it or not, but it has become a must for every business irrespective of the size and industry. When you talk about this topic, people just think about blogging, but there are many other types as well. Below mentioned are the top 7 performing types of content marketing tactics, which I feel to be very effective for any business.
It is one of the most prevalent types of content marketing strategies every business can opt for. Incorporating blogs in your marketing budget will help you drive traffic to your website that is more organic. No doubt, you need to wait for a long time to see its result, but blogs can help to achieve the most by just using the limited marketing budget. You need to have a strategic plan of selecting the topics you would cover and the keywords that you will be adding to have better search result.
2. Video Content
The next in the list is video content, which can help you stand in this busy digital marketplace. Video content is one of the most used strategies in the field of digital marketing services. If you are looking to grab quick attention of your target audience and have a better engagement video can be the best content marketing examples that you can look for.
If you are looking to provide information and educate your audience, infographics can be very helpful. It falls under the visual content marketing format, wherewith the help of statistical data you can illustrate the better idea to your audience. Choose the topic that best suits your business and create an infographic to attract and engage your audience.
4. Case Studies
Case Study is a must strategy that every business should add in their marketing plan. It is a kind of customer story that you illustrate to your audience explaining how you helped the clients become successful. Adding up case study will help your audience learn about your brand and your operational strategies. This will help in adding brand value and building trust.
5. Posting on Social Media
Talking about the types of marketing tactics in the field of content, social media posts is one of the powerful mediums that every organization should opt for. By using, the social media platforms such as Facebook, Twitter, Pinterest, LinkedIn, and Instagram help businesses get to engage with existing customers and reach new leads/audiences
The Bottom Line
If you want to gain more website traffic, build brand trust or gain more customers, use the above-mentioned content marketing strategies. I would suggest you choose all the types that I have mentioned above to ensure that your business gains more advantage from it.